April 2010
From mid May 2010, Lotus Original Caramelised Biscuits
from Cafe Bar will be issued in limited edition wrappers
containing six new lifestyle messages in mixed sleeves - the
ideal treat to go with a hot beverage.
The desire is to engage with consumers in a way that brings the
Lotus brand to life in a relevant and motivating way. The idea of
taking the ‘reflective moment’ with coffee (defined by consumers as
'me-time') resonated strongly with consumers.
Positioned as slightly humorous, female-biased, friendly and
crucially speaking to the ‘me-time’ moment.
Lotus Original Caramelised Biscuits fit perfectly with this moment
in a unique and distinctive way, making it an ownable territory to
Lotus, who plan to use the biscuit as a communication tool in
its own right.
The six new messages will appear in mixed sleeves of biscuits.
Standard stock will be substituted for the limited edition wrappers
for approximately four weeks in May 2010.
There will be 8 million wrappers in total. The promotion is likely
to run again in September 2010.
Lotus Biscuits are available to all Cafe
Bar customers -
Product Code: B407 (1 x 300 individually
wrapped), whilst stocks last.
Limited edition wrappers will be
available from Cafe Bar from mid to end of May, please check before
placing your order.