The Brief
When British Home Stores first launched
their HOME stores concept in retail parks it was agreed that a
Coffee Lounge would be a more suitable food service solution than
the traditional Restaurant which is present in most Bhs
stores. Bhs approached Cafe Bar to help with the development
of the Coffee Lounge concept due to their expertise as a coffee
solutions company.
The Solution
Cafe Bar initially
recommended the Schaerer Celebration
which can cope with high volumes of throughput and is aesthetically
pleasing to suit the Coffee Lounge brand. The Coffee Lounge
brand has been a great success, and has since been rolled out to
over 60 Bhs stores Nationwide with many now opting for the new and
reliable Schaerer Coffee Art Plus system
which brings the coffee shop theatre without the hassle of a
traditional espresso machine.
Cafe Bar have also helped Bhs to develop their own label Fairtrade
coffee and have implemented a quarterly audit process to audit
the quality of the coffee being served in the Coffee Lounge as well
as other aspects of the service. Cafe Bar’s service network is
second to none which means that a four hour response rate can be
achieved if a machine is out of order to avoid a loss in
revenue.
A recent customer survey of the Bhs Coffee Lounge has shown that
98% of customers would revisit and/or recommend the Coffee Lounge
with the top reason for this being the coffee.
Case Study Two: Large
business