Many people feel compelled to grab their favourite
brew from a commercial coffee
machine day after day. When you need a pick-me-up first thing
in the morning or a boost for the afternoon, there can be little
better than a good cup of coffee to hit the spot.
But while some people might not know exactly where this strong
compulsion comes from, it turns out that the notion of coffee
actually being addictive may not necessarily be correct.
Indeed, the British Dietetic Association (BDA) has insisted that
no firm scientific evidence exists that states moderate coffee
drinkers can get addicted to the hot beverage.
So is it an urban myth? Research commissioned by the BDA and
carried out by ICM certainly suggests so. The survey revealed that
nearly three-quarters of coffee drinkers in the UK are trying to
cut down on the amount they consume on a daily basis, as they think
they might get hooked.
And it seems this is not the only falsehood that surrounds
coffee. For instance, 50 per cent of respondents revealed they
believe coffee is dehydrating and are therefore trying to drink
less. However, the BDA insisted it has been scientifically proven
that coffee can count towards a person's daily fluid intake, so any
concerns they have are unwarranted.
Figures from the organisation show that overall, about
two-thirds of people in the UK are taking steps to cut their daily
coffee intake because these stories and tales have emerged over the
years.
As a result, companies offering coffee machine facilities,
such as restaurants, cafes and hotels, might be especially
well-placed to quash these myths and give customers some actual
scientific information. After all, they want and need people to
keep buying their product, rather than end up seeing customers
buying less coffee because of mistaken beliefs.