Entrepreneurs considering investing in commercial coffee
machines and opening up their own coffee shop will find that
good feedback posted on social networking sites may help boost
their business' reputation.
According to a social media analytics study by Amplicate, fans
of major coffee chains are more vocal than those who use sites such
as Facebook and Twitter to criticise these organisations.
In addition, those who praise coffee houses tend to have more
friends, with the research showing those who speak positively about
them having 573 friends compared to 402 for detractors.
The study also showed that Starbucks is the chain that receives
the most positive comments, while 88 per cent of comments relating
to various chains were of a complimentary nature.
Recent research by LV= revealed that many people in the UK feel
that buying a cup of coffee every day is an essential part of their
routine, with 15 per cent claiming they could not go without
it.