May 2009
FLAVIA® English Breakfast tea is now Rainforest Alliance
certified.
With
the increasing importance of sustainability across the
globe, FLAVIA® have
been working with the Rainforest Alliance to source some of the
finest ingredients from Rainforest Alliance Certified
farms.
We are excited to announce that in
addition to certifying FLAVIA® Smooth
Roast, Colombia and Rich
Roast fresh-ground coffees back in October 2008, we
are adding a tea to this range – FLAVIA® English Breakfast.
Now at least 30% of FLAVIA® English Breakfast fresh tea leaves are sourced
from Rainforest Alliance Certified farms.
To help with product awareness, special promotional tent cards are
now available that fit neatly on top of the FLAVIA®
machine.
The new product launch is scheduled
for 8th June 2009.
Newly printed filterpacks with the logo will start to be
distributed from this date.
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