Press Release September 2009
Mars Drinks announces exclusive launch of GALAXY hot chocolate.
Basingstoke, UK, September 14, 2009: Hot chocolate drinkers can
now enjoy pure indulgence while at work following today’s launch of
GALAXY® hot chocolate. This premium addition to the FLAVIA®
hot drinks range is made with real GALAXY chocolate.
Research has shown that three out of four people prefer
GALAXY and using the FLAVIA® unique Source. Seal. Serve™ process,
FLAVIA® customers know they can enjoy the freshest cup of hot
chocolate every time.
As part of Mars Inc., FLAVIA® is the only single serve drink
system to offer GALAXY hot chocolate and will replace Choco in the
current FLAVIA® drinks range.
“Having an indulgent cup of hot chocolate can really give you a
boost during a busy working day,” explains Justyna Ciepka, global
marketing director at Mars Drinks. “And with this exclusive
addition of GALAXY into our FLAVIA® hot drinks range, we believe
our customers will agree that our existing delicious hot chocolate
drink has just got even better!”
Mars Inc. is working to ensure all GALAXY milk chocolate bars
will carry the Rainforest Alliance Certified™ seal in the UK &
Ireland by 2010 (160 million chocolate bars). As the biggest
selling Mars brand and made of 100% chocolate, GALAXY is the brand
where Mars can make the greatest difference to farmers and the
environment.
Discover more about the FLAVIA®
drinks system here.